In this intimate portrait, we join the documenta artist Alfredo Jaar as he finds his artistic voice and develops the socially critical perspective of his photography-based work. Pictures from his past and the observation of his creative process are related to his work that deals with the desensitization to the flood of images showing social and political violence in the media through the connection of architecture, photography and performance art. This film allows us to take part in the questions and motivations that drive the artist's work.