"Lord of the Freaks" chronicles the bizarre enterprises of new media mogul and Coca-Cola bottling heir Alki David, aka 'The Eccentric Billionaire,' a man whose extreme wealth and unusual sensibilities have resulted in an array of confounding escapades. Hundreds of hours of content. Countless shows. This is a journey into the darker recesses of humanity through the Internet. As David and those who worked for him struggle to explain the "why" of it all, "Lord of the Freaks" allows his shocking exploits - from crucifying a man on live television to paying a man a million dollars to streak Barack Obama - a chance to speak for themselves. An ongoing story that continues today as Alki's media empire continues to expand in new and strange directions. Where will it lead us?