In individual interviews, urban Asian males living in Canada speak about being Asian in western culture in light of what is the prevalence especially in gay dating ads specifying "no fats, no fems, no Asians". The issue with such statement is that no one can do anything about their ethnicity, but they can change their weight and the way they act. Asians - most specifically east and southeast Asians - are generally viewed as the least physically attractive cultural grouping in western society, with south Asians not far behind. This awareness of what can be viewed as racial discrimination, and not just a preference, has increased with online dating and hookup sites and geopositional apps such as Grindr. Beyond the discrimination they've faced in their sexual life, they talk about: their own sexual preferences in terms of race, why they think it may be and what they've done to address it; what they think their sexual life would be like if they were white; what being Asian means to their life in a holistic sense; the role of pop culture and media in forming one's view of attractiveness; how being Asian has affected their livelihood, especially those that work in the entertainment business; who they would consider an Asian role model, especially when they were growing up; if they see a change to the attitude in general society and/or in the media; and how they feel about themselves in light of all these issues.