This hybrid project uses a cell-phone to document a series of colour plate advertisements from The 1957 Photographer's Almanac. The footage is then transferred to 16mm film, presenting the advertised technologies of 1957 (coincidentally, the first year a digital image was ever generated) through simultaneous analog and digital lenses, collapsing a history to comment on the changing terminologies of lens-based practice. (The film's title is taken from the title of an essay appearing in the Almanac, authored by its collected editors).