After the sudden death of his parents, J. Fontaine, is forced to take control of the family business, a hip-hop record label. He moves the record label to New York City in an attempt to keep his fathers legacy alive, but also make the label his own. As frustration sets in from all he's been dealt his girlfriend, Vicki, tries to keep him grounded. Just as things begin to fall completely apart he finds a new sound in a country singer from Tennessee, Samantha Cole. With the help of a few close friends he tries to save the record label and hopefully find himself in the process.