If you think you know the Irish, then think again. For a tiny island, the impact of the Irish around the world is huge. With a diaspora of 75 million, the Irish brand has become a very real and tangible resource. The film takes a look at some of the elements that have contributed to the brand: the effect of mass emigration, the contribution to global culture, sport and business, the role of the Irish language, the drive for political leadership, a deep love of food, drink and great craic, and a deep commitment to social justice. Brand Irish is shot in Ireland, the UK, Australia, China, Vietnam, Spain and the USA. Contributors include: Dara O'Briain, Cecelia Ahern, Sharon Corr, Malachy McCourt, Dr Louis de Paor, Professor Liam Kennedy, Dr Tim O'Connor, the Mayor of Seattle and the President of Ireland to name but a few.