Tom Herzner, 30, is the hairstylist for men in Berlin. He's attractive and glamorous, he runs a posh salon, and he's an openly gay celebrity who is seen as a role model for the gay community. But when he plans his first hair-product line, the cosmetic-company rep gets jittery: he feels that just targeting men is too restrictive. What about women? To get an idea of what women want, Tom is forced to work incognito at a hair salon-cum-barber-shop somewhere in an edgy Berlin neighborhood run by sassy, gut-honest Heidi.