La Bamba 2: Hell is a Drag is a camp / sci-fi / horror, parody sequel to the 1987 film La Bamba [the biopic of Chicano rock n' roll star Ritchie Valens]. The film is set in 2059, 100 years after the death of Ritchie Valens in the original La Bamba, and centers on the journey of wannabe celebrity Rob Fatal who is at the end of his rope in his quest for fame. On the Day of the Dead 2059, Fatal is pulled into the underworld by Donna, Ritchie's girlfriend in life, who tells Fatal that Ritchie has been kidnapped by a band of rock stars [including Selena, Buddy Holly and Kurt Cobain] who are jealous of Ritchie's greatness and his legendary biopic film La Bamba which has immortalized him on earth as one of the greatest celebrities of all time. Donna makes a Faustian deal with the desperate protagonist: Fatal rescues Ritchie Valens from his netherworld captors in exchange for a one way ticket back to earth as the greatest celebrity of all time. But in the end, as Fatal journeys through the underworld where he meets a host of demons, sirens and dead celebrities, he begins to question the nature of celebrity, religion, identity and his own desires.