After years of uncontested dominion, Ciccio DOP "Gianpaolo Fabrizio", absolute lord of an empire based on milk and mozzarella, face of the real risk of ending up ruined, unleashed a series of events with which all the characters surrounding him will have to deal. His daughter Sofia "Luisa Ranieri", the typical figurine made up and ready to go out even at seven in the morning, but with the evolution of history will show determination and entrepreneurial skills; the confidential singer Angelo Tatangelo "Massimiliano Gallo", as well as his old partner and never forgotten love Autilia "Jazz - Mood" "Aida Turturro" and the former water polo champion Dudo "Massimiliano Rossi". On the horizon stand the complicated pretensions of the disquieting Mastu Pascale, the lethal violence of Gravinio "Tony Laudadio" and the melodramatic madness of Gigino a 'Purpetta "Giovanni Esposito". In the most difficult moment, however, the lucid Accountant "Andrea Renzi" will offer a series of excellent suggestions.