After a series of pipe dream ventures go belly up, retired pro soccer player Kim Won-kang happens to visit East Timor, where he finds children playing the game barefoot on rocky pitches. Sensing a new business opportunity on finding the country doesn't have a single sporting goods store, he embarks on a scheme to get rich quick by purveying athletic shoes to the unshod youngsters. Sadly, no one there can afford to pay $60 for a pair of shoes, even on a generous installment plan, and before he knows it, he is reduced to coaching a team of ragged 10-year-olds and prospects are looking grim.