A feature debut by director/cinematographer Hayley Garrigus, YOU CAN'T KILL MEME follows her three-year descent into the anonymous internet underworld to explore the genesis of "memetic magic" and how memes have provided an entirely new way of articulating beliefs. The documentary includes interviews with individuals that post memes online from both sides of the political aisle, as well as with "lightworkers" and author of Memetic Magic: Manipulation of the Root Social Matrix and the Fabric of Reality, R Kirk Packwood.