A revealing introspective feature documentary about Israel wine, the winemakers who make it and the culture they might need to circumvent. The story of Israel wine, rich with ancient history and old traditions, begins in the Eastern Mediterranean, the cradle of wine culture. Unknown to many, the landscape is diverse, unique and fruitful. Everything grows there and so does fine wine. But in the modern era, an entire industry has become captive to its deep roots and cultural heritage. As Winemakers struggle to build a new wine culture, they reveal tough challenges and realize there is an inner force among them, which convoluted their craft with unimaginable restrictions, while obstructing the worldwide reach of their critically acclaimed wines. This is a story about a much needed cultural shift, that might never happen. When the new world blends with ancient traditions, nothing is sacred.