A lively animated cartoon film designed for consumer education, the film illustrates the economic dangers faced by consumers, particularly the poor, in credit buying and dealing with unscrupulous merchants who keep increasing the prices, and the credit, until the family is forced to turn to a ruthless loan shark. A wise old owl comes to the rescue by organizing a consumer program to educate the community and boycott the unfair merchants, proving that group action and dealing with reputable businessmen can bring results.