High school football coach Luke eagerly welcomes back in town his youth flirt Emma Kirk, who comes run biologically the vineyard she inherited after selling an online business. His team players show interest in her teen daughter Beatrice 'Bea', especially star scorer Bryan, who just dumped his sickly-jealous cheerleader captain date Tracy and gets estranged from his vice captain buddy Mac Wilson. Bea becomes the target of bullying, even a specific roast website, but detective Roberts and school principal Brown find it hard to track down, while pushy Emma complicates everybody's lives.