David and AJ (both 29) are cute, funny, and have more swag than they know what to do with it. Their personal lives are filled with landing 20-something woman and enjoying life, but with their 30's creeping up and working dead end jobs in expensive LA, they need to up their game and make money moves. David is a waiter at a hi-end country club and AJ works in the mail room at a startup tech company. Our players got game, but no dough, which is becoming more important with every passing year. They don't want to be the lonely and pathetic OG's at the bar/club looking for women who are half their ages and ending up with nothing. Until one day, David successfully helps one of the country club members land a woman using his highly skilled and fool-proof swagger techniques and gets paid $100 cash after a two minute "swagger" tutorial. David sees an opportunity and, with the help of AJ and a few of the guys at the tech company, they create an app/online business called 'Swagger' to help any men get any woman (or multiple women) they want. The president of the tech company (Monty Stevenson) catches wind that his employees helped to create this wildly successful app/online business and wants to take over their booming company. Monty states that since his employees helped create the business, it is his IP, not theirs. Will they lose their business to Monty and be back to their old lives or will they keep the business and build their empire?