Fox Ryder, a striking youth from a broken home who was raised on an Iowa milk farm, gets discovered by Warren Starr - patriarch of the notorious Starr family with sons Cassio, Duke, and Jordan. After Warren grooms Fox for porn, he becomes a smoking hot, overnight sensation. Mason Avalon, head of the Avalon Family in San Francisco and sons, Tony and Brandon, cleverly lure Fox away from The Starr Family in West Hollywood. The Velvet Mafia families clash after Mason makes Fox an offer he can't refuse. A bloody turf war erupts. Duke and Brandon become star-crossed lovers during a blazing gun battle. A powerful secret gets uncovered.