Moyuru Toki: The Excellent Company is a Japanese movie about the Sansun company and their successful marketing of their Ramen Cup of Noodle product in America. The movie is set in the 1980's when Sansun was competing with other American brands for a share of the American market for ramen noodles. The movie tells the story of how Sansun overcame competition, an attempted hostile takeover from an American company, and a corrupt labor union to become one of Japan's most successful companies operating in America in the 1980's.