The literal translation of the title of this movie can be loosely termed as: the New Year's Money.The Non-Chinese audience needs to know a little bit of the traditional Chinese cultural practice in order to under the title of this movie, as well as the movie itself.Just like the Christmas gifts the kids in the west would receive, Chinese kids would also receive something during the most important celebration of the year: The Chinese new year. In stead of gifts kids in the western world would receive, the Chinese elders usually give kids money instead, and this is how the New Years' Money comes from.