Lisbela is a young woman who loves going to the movies. Leléu is a con man who travels from town to town selling all sorts of things and performing as Master of Ceremonies for some cheesy numbers, such as the woman who gets transformed into a gorilla. He gets involved with Inaura, a sexy, beautiful woman who happens to be the wife of the most frightening hitman in the area. The hitman find out about his wife's affair and pursues Leléu, who must leave in a hurry. In another town, he meets and falls instantly in love with Lisbela, who is engaged to Douglas, a hillbilly who tries hard to pass for a cosmopolitan Rio de Janeiro dweller.