Popoy (Aga Mulach) is a handsome, eligible bachelor, but instead of the usual macho activities a guy of this day and age would indulge in, Popoy is more interested in culinary pursuits and better-living breakthroughs. He dresses himself neatly, he sweats perfume, he respects the female species in a way that he refuses to see them as sex objects, and he lives with his grandmother. People around him label him gay. Gina (Joyce Jimenez), on the other hand, looks like the typical bimbo, whose appeal lies mainly on the bulk between her shoulders and waist. Her reputation among men precedes anything she might need to prove about herself. Both know that the other exists--each has unfavorable first impressions of the other; a relationship is hardly worth pursuing amid piles of work. But in pursuit of a 400million account, no personal difference matters: Popoy and Gina must team up to help their agency create a winning pitch. In no time, they discover and fall for the real person behind the cloud of labels affixed on the other. But before they can realize and express how they truly feel, peer pressure causes Popoy to betray Gina. He has been eyed for a promotion but is hindered by rumors about his sexual orientation. His friends press-ganged on him to validate his manhood by saying that he has slept with Gina. Gina doubts their friendship and Popoy's sincerity--he might have been like any other guy after all. Learning that the one true thing in this cynical world might turn out to be a sham breaks Gina's heart. Popoy, in all his guilt, decides to give up that world in which he thrived and survived. Gina finds out Popoy's sacrifice and runs back into his arms. They both realize that happiness lies on the love they have for each and not on the luster of the image they chose to project, or on their professional achievement.