In the Kiez, Hamburg's red-light district, Andi Mommsen sells sandwiches, but longs to be a pimp. When the local Mafia capo Slobo engages Andi to take care of his moll, Anica, while he is out of town, Andi happily plays the role of pimp, convincing teen TV-star Timo that he really is one. TImo follows him around to research daily life in the district. Bumbling Andi has his hands full trying to maintain the pretense for Timo's benefit while fulfilling his obligation to Slobo.