A commercial. Four men sit in animated conversation in front of a billboard for Admiral Cigarettes. The billboard fills the entire background. Beside them is a large box, also marked Admiral. The men are a social cross section: one wears a feathered headdress, another a military outfit, a third striped pants like Uncle Sam, and the fourth (with pork-chop whiskers) is in a suit, vest, tie, and hat. Suddenly, the box pops open and a man emerges in Napoleonic admiralty garb: he hands out cigarettes, then tosses dozens of them on the ground as the men light up and unfurl a banner saying, "We all smoke." Smiling, everyone points to the billboard.