In a stormy day, the television technician João William is struck by a lighting why fixing the equipment for broadcasting the game between Brazil and Argentina in the Soccer World Cup. He dies for a brief moment but is assigned by God to return to Earth and spread peace and truth to the world. While walking in the parking lot, a woman kisses him and mysteriously his image is transmitted to every television in São Paulo and his wife leaves home with their daughter. Sooner he discovers that he lost his privacy and every movement he makes is broadcast to every TV channel, affecting the lives of the viewers and advertising agencies.