Pavlos, the successful insurance agent and classy womaniser, has been thinking about responding to the exciting "Rose of Isfahan's" wonderful advert in a lonely hearts column, and he has finally decided to give it a go after following his friend Tasos' advice. The meeting place is a popular racecourse bustling with people, and the charming lady's identifying mark is a beautiful red rose; however, things will take a turn for the unexpected when--for the first time--Pavlos' beguiling charm fails to bear fruit. Who is that mysterious and feisty young woman? Will Pavlos ever see her again?