After a long night's work at the nightclub, the struggling artists--Totos, Mimis, and Yorgos--have a chance encounter with the affluent, but sad and very inebriated industrialist, Menelaos. To help him get out of the tight spot, the selfless and compassionate trio agrees to undertake three challenging tasks, in high hopes of making the cornered factory owner smile again; however, this is easier said than done. Now, one of the boys must convince Menelaos' beautiful daughter, Xenia, forsake her shallow companions; the other needs to advertise the firm's products, and the last of the team has to aid the single father in putting his love life back in order. Each day is a new one. So, good morning, Athens, and good morning new life. Will they succeed?