This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A father and his daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in Susan and God (1940). Then the scene shifts to Hollywood and MGM's chief of costume design (Adrian) to show how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features.