On the northwest side of Milwaukee, Mark Borchardt dreams the American dream: for him, it's making movies. Using relatives, local theater talent, slacker friends, his Mastercard, and $3,000 from his Uncle Bill, Mark strives over three years to finish "Coven," a short horror film. His own personal demons (alcohol, gambling, a dysfunctional family) plague him, but he desperately wants to overcome self-doubt and avoid failure. In moments of reflection, Mark sees his story as quintessentially American, and its the nature and nuance of his dream that this film explores.