Reporter J.J. Dalton (Stockard Channing) wants to write a story about a gruelling three thousand kilometer auto rally through Africa. When her deal to ride with a driver falls through, she hires ex-stuntman Eddie Miles (David Carradine), who is racing against his former employer, the ruthless Count Borgia (Sir Christopher Lee), who becomes their hardest and meanest competitor in the rally. Borgia and his sidekick Feodor (Hamilton Camp) do all they can to thwart the other drivers, but luck and love are on J.J. and Eddie's side.