The US State Department is facing a PR nightmare. As the astronauts on the next Gemini mission were unable to come up with the name for the space craft for luck as is custom, they allowed their children to come up with the name. Their choice: Herman's Hermits. The fact that Herman's Hermits is a rock band is the lesser of the problems, the bigger one being that they are not even American, but British, evoking the Revolutionary War. Colby Grant with the State Department assigns Cape Kennedy Space Center scientist Ed Lindquist, who he believes is the source of the problem in allowing it to happen, to follow the band on their current first ever American tour in order for them to spin this problem effectively, Ed, a middle age white man, who is frustrated by this assignment in having no idea about the band or their music. Beyond the lads wanting to experience life in the States unencumbered, Ed has the additional problems of getting through Dudley Hawks, the band's manager who is the only one allowed to manufacture the band's publicity, and the throngs of especially young, adoring female fans wherever the band goes. Of those adoring young female fans, the two causing the most problems are: Cecilie Bannister, an aspiring starlet who feigns being old friends with Herman as leverage for upcoming contract negotiations with her studio; and Louisa Page - Louie - who Herman falls in love with at first sight.