García, a widower with a young son, works as a publicity agent in a razor-blade factory. One day, taking advantage of the cycling tour to Spain, García puts into practice a risky new system of advertising, but the factory manager, Mr. Raúl, does not like the idea and dismisses him. From then on, García works at various jobs: barber, shoeshiner, or guide of the Prado's Museum, a difficult situation for his former boss to accept the relationship he keeps secret with his daughter Conchita.