Alberto Moretti arrives in Cortina D'Ampezzo ,with daughter Marcella,who has just won a TV contest ,the prize of which is a free stay in a luxury hotel.The chic atmosphere turns Alberto's head,for he is not used to such a brilliant way of life.He falls in love with a countess ,Paola,whose husband woos the receptionist's daughter.In the same hotel ,Stepha ,a wealthy industrial's wife and a deserted woman ,flirts with a sportsman .A starlet craving publicity has a scandalous affair with a married prince.All happen on New Year's Eve.