A Hollywood film director has been sent to Hickory, Kentucky to find material and acts for a hillbilly picture. He is kidnapped by henchmen of a big-town city slicker who has taken over the operation of the town's annual jubilee, mostly using bottom-of-the-barrel acts from the swamps of Florida. A Hollywood trade-paper reporter sent to cover the event finally thwarts the gang's plans to loot the civic coffers and the local bank. Between staging the 15 acts from Florida, Jerry Colonna flits in and out as a hired emcee who also gets kidnapped.