Joe McDoakes sits in his living room in Hollywood, listening to the radio. He switches stations rapidly and gets a comic montage. He calls a station to answer a question correctly, so he and his wife Alice get tickets to the radio show, "Aren't People Ridiculous?" Joe and Alice are contestants - Alice answers poorly, Joe looks ridiculous, but they win some prizes, including tickets to "Double Up or Drop Dead." Joe's a contestant on that show too. Then back at home, another radio show draws his name from a hat; he races to the studio, arriving in time for yet another set of questions. Prizes again?