Henry Haskell (Eddie Bracken), owner of a hard-scrabble farm near Badger, Oklahona, thwarted in love and through with women forever, strikes oil while digging for water and becomes a millionaire. He heads for New York, with $50,000 in his pocket, to fulfill his lifelong ambition of seeing Grant's Tomb and riding the subway. Fortune-huntress Gladys Hayden (Virginia Field) moves into rooms adjoining Henry's at his swank New York hotel. He joins a large crowd on the street and suddenly finds himself being interviewed by Jean Mitchell (Virginia Wells) on a "Streets of New York" broadcast. When Henry says he is the only millionaire from Badger, Oklahoma, Jean impulsively offers to introduce him to any listener who sends in a box-top of her sponsor's face powder. Henry invites Jean to dine at the Automat and a ride home on the subway and, since he borrows nickels from her for food and the subway, she doubts he is really a millionaire. She is unaware he couldn't get change for a $100 bill. On the subway, they encounter Spike Jones and His City Slickers and, learning they are out of work, Henry gives them each $100 bills. Millions of women, clamouring for dates with Henry, send in box-tops. Jean and her uncle dream up a radio program that promises some lucky Cinderella a date with Henry each night. Jean puts on an act that makes Henry, self-vowed woman-hater, think her job is in jeopardy and he goes along. And Gladys makes strides with Henry with her phoney southern accent. When Henry learns that he has been tricked into the radio scheme, he pretends to be bankrupt...