With the support of her wealthy New York City department store owner father Robert Cornelius Baldwin (R.C. in more casual circumstances), Emily Baldwin stands up her older fiancé Prince Paul Stephanie, who she knows is just a fortune hunter after the fineries the Baldwin money can buy, at the altar, and with only her wedding dress on her back, runs off in search of true love, whether it be with a millionaire or a truck driver. She will only let her father know of her movements through New York City, while she will let her mother, who would have wanted her to marry the Prince, believe that she has run off to California. Emily believes she's found her man in Richard Hughes, who she meets atop a double-decker bus in what was an act of good Samaritanism on his part. While all he initially believes about her is that she is a model at a department store (she not divulging her true identity in wanting him to want her not for her money), all she knows about him is that he wants to get ahead in life by his smarts and hard work. The longer it takes Emily to tell him who she really is, the harder it may be for the two of them to have a happily ever after, especially when she discovers that he is a sales clerk at Baldwin's, his job on the line in Baldwin's so far losing competition with rival department store Buckingham's, Jay Buckingham who has been trying so far unsuccessfully to take over Baldwin's.