Joe Zany has been bashful around girls since he was a baby, and has violent spells of hiccuping when he is kissed by one. His father, utilities magnate J.B. Zany, calls in the services of escort bureau manager Bob Norman and offers him a fat fee if he can cure Joe. Learning that Joe isn't scared of old ladies, Bob takes him to a lake resort where there are many girls and tells him they are old ladies who have had face lifts. Neither Bob nor Joe know that J.B. is trying to buy all the property around the lake for an electric power project, and has two agents on the job, Stafford and Murph. Stafford is trying to persuade resort-owner Lois Marlow to sell out but she refuses, though her guests are leaving because there are no men around. She tells them that Joe is a millionaire playboy and the girls decide to stay and work their wiles on him. Stafford and Murph, anxious for the guests to leave so Lois will sell out, decide to try and scare Joe away.