It's the Florida party season for heiresses, with both Oklahoma oil heiress Hortense Burke-Meyers and New York face cream heiress Daisy Appleby in the state. And where the single American heiresses are, the European bachelor set wanting their hand in marriage are close at hand. While nouveau riche, uncouth Hortense courts the attention, the excitement and the European bachelors clamoring after her, Daisy is more reclusive, wanting to stay out of the party scene and limelight by hiding aboard her yacht. Daisy desperately wants to marry for love, and not marry because it makes good print (and thus sell more face cream for her father), especially as she knows those European men are only after her money. So Daisy offers a proposition to Johnny Jones, a Florida Star newspaper reporter she befriends: marry her out of convenience. What she wants is that marriage license to dissuade all those European suitors while she quietly searches for that true love, a man with simple, American values. In turn, she knows that Johnny doesn't want her money or a society life, all he wanting is a quiet place to write his novel and a small stipend equal to his meager newspaper wage just to live on his own terms. In entering into this agreement, Daisy doesn't count on her father's PR man Jorgenson trying to make Johnny into a society man he doesn't want to be. Daisy is also hiding two secrets from Johnny, one of those secrets being that she has found the man she truly loves: him. She is afraid that if she reveals the other bigger secret, she may never get the opportunity to make him fall in love with her.