"Pink" Watson, a switchboard operator at the Ritz Hotel, abandons her dream of wearing orchids and ermine after numerous disappointing experiences with real and fraudulent millionaires. Richard Tabor, an unassuming but wealthy young oil tycoon, arrives at the hotel and switches identities with his valet, Hank, to avoid notoriety. Richard and Pink proceed to fall in love, while Hank wins the heart of Ermintrude, a gold-digging flower girl who believes him to be the real millionaire. After a series of amusing misadventures, each lands in jail. When all is resolved, Pink finds herself married to a real millionaire.