Pansy O'Donnell, a salesgirl, is given a two-week vacation at a summer resort, where she advertises clothing made by her company. The hotel clerk mistakes her for movie actress Marie La Tour, and gossip spreads that she is staying incognito. She carries out the deception, appearing at a charity performance, but when compelled to make a high dive as an advertising stunt she is saved by J. Livingston Smith, an acquaintance. Smith proposes marriage and is rejected because Pansy believes him to be an "aristocrat," but she accepts him after he convinces her of his true circumstances.