Cactus Jim is tired of being a bachelor. He advertises in a newspaper for a wife and in response receives a telegram from Nell Morton, a shopgirl in the city, who bids him come at once, as she is willing to comply with the requirements of the advertisement. Jim shows this telegram to his fellow cowpunchers and excites their jealousy. When Jim appears in the store before Nell, all dolled up in his holiday attire, his appearance does not strike her favorably and she decides not to go further in the compact. While urging her to reconsider the matter, an angry customer intrudes and declares that Nell has short-changed her. She is fired. Cactus Jim considers this rank injustice and he privately tells the floorwalker so, giving him the money to make up the shortage in Nell's wages. But Cactus Jim desires to avoid the laughter of his brother cowpunchers, so he buys a dummy figure, takes it home and pretends that it is his bride. However, the boys discover his ruse, but as Nell has a change of heart, she accepts Jim and makes him happy.